MBA Level
Post Graduate Certification Program In Digital Marketing
Become a Digital Marketing Manager or a Consultant, work with big brands in setting up Marketing Strategy , Analysing the reports, Guiding the digital marketing team using Advanced Digital Marketing Automation and CRM Tools. Design Blue Print Strategy in bringing visitors, and converting visitors into sales using various lead generation and lead nurturing techniques . This program involves 5 real time projects and hands on training using various case studies.
4.5 Rating | 1000+ Enrolments | Classroom , Online & E- Learning
Enquire : 808-899-8664
11 Months
Duration
1000+
Course Enrollments
100%
Placement Assurance*
1000+
Hiring Partners
0% EMI
3 Partner Banks
Key Highlights Of MBA In Digital Marketing
Key Highlights Of MBA In Digital Marketing
320+ Learning Hours
1 on 1 Student Mentorship Learn Using Advanced LMS 3 Months Internship
65+ Assignments 6 Google & 1 Facebook Certifications
320+ Learning Hours
1 on 1 Student Mentorship Learn Using Advanced LMS 3 Months Internship
65+ Assignments 6 Google & 1 Facebook Certifications 100% Placements Assurance 28+ Industry Relevant Skills Trainers with 12 + Experience Backup Classes, Videos 0% EMI Option Available Guest Lectures from subject Matter Experts
100% Placements Assurance 28+ Industry Relevant Skills Trainers with 12 + Experience Backup Classes, Videos 0% EMI Option Available Guest Lectures from subject Matter ExpertsLearn From Experts The Most Advanced Post Graduate
Digital Marketing In India
Overview | Curriculum | Faculty | Tools | Certification | Admission Process | Reviews | FAQs
Digital Marketing Course Curricullum
Master your skills and accelerate your career with top-notch training at Digital Nest. Come join our tech hub and get equipped with cutting-edge blend of marketing strategies and exposure to global arena
- Introduction to management
- Departments present in an organization
- Explanation about:
- Human resource management
- Finance management
- Production management
- Finance management
- Supply chain management
- E-commerce
- Inventory management
- Retail management
- Marketing management
- Advertising sales and promotion
- New department(digital marketing)
- What is digital marketing?
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
- Discussion on E-Commerce
- Discussion on new trends and current scenario of the world?
- Digital marketing a boon or a Bane ?
- How can digital marketing be a tool of success for companies?
- Video on importance of digital marketing
- Analysis of recent info graphics released by companies about digital marketing?
- How did digital marketing help the small companies and top inc
- Categorization of digital marketing for the business
- Diagnosis of the present website and business.
- Swot analysis of business, present website and media or promotion plan.
- Setting up vision,mission,and goals of digital marketing
- What is a website
- Types of websites?
- Layout of websites
- Website registration
- Hosting the website practically in the class
- Integrating the website either static or dynamic
- Introduction to search engines
- How search engines works ?
- Google WebMaster Tool (Search Console)
- Google Algorithms and Updates (penalities)
- Business Analysis
- keyword analysis
- Web position Analysis
- Comepetition Analysis
- On page optimization techniques
- Off page Optimization techniques
- Server Side Optimization
- Black Hat SEO Techniques
- Report Generation
- Implementation of SEO on a live project
- SEO Tools
- SEO Report card layout and Diagnosis Chart Creation
Introduction to Google Ads
- History of Google Ads
- Why Google Ads?
- Difference between bing ads and google ads
- Understanding the KPI
- Benefits of google ads
Setting up Google Ads Account
- Sign up Process
- Billing setting
- User account creation
- User Access Levels
- Setting up Campaigns
Campaign Structure
- Types of Campaigns
- How to fit the right campaign to the business Objective
- Location Setting
- Language Setting
- Ad rotation
- Experiments
- Daily budget selection
- Ad scheduling
Adgroup Set up
- What is Ad Group?
- How to set up Ad Groups
- Keyword Research
- Keyword Match Types
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
Ads Set up Setting up Google Ads Different types of Ads
- Expanded Ad Format
- Responsive Ad Format
- Call Only Ad
- Structure of Ads
- Writing the Ad Copy
- URL Options
- Mobile URL Option
- Google Ads Guidelines
Auction Process
- How google ads auction occur?
- Metrics of google ads
- Ad rank calculation
- Quality score
- Quality score calculation
- Factors affecting Quality score
- What is Actual CTR
- How is it calculated?
Ad Extensions
- Sitelinks Extension
- Callout Extension
- Structured Snippet
- Call Extension
- Message Extension
- Location Extension
- Affiliate Location Extension
- Price & Promotion Extension
- App Extension
- Automated Extensions
Conversion Tracking
- What is Conversion?
- Types of Conversions
- Website Conversion
- Live Practical integration of conversion tracking
- App Conversion
- Call Conversion
- Offline tracking ( Import )
- Implementation Conversion Tracking
- Dynamic Conversion Tracking ( Ecommerce Sites )
Search Ads Campaign
- What are Search ads Ads?
- Objectives of search Campaign
- Bidding Strategies
- Budget Settings
- Automated Targeting
- Creating Custom Ads
- Writing awesome headlines
- Integrating Ad extensions
- Fitting right keywords
Display Ads Campaign
- What are Display Ads?
- Type of Display ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
Gmail Ads
- Creating a Gmail Ads Campaign
- Targeting based on keywords, remarking etc
- Gmail Ads measurement
- Tracking Gmail ads
Video Ads Campaigns
- What are Display Ads?
- Type of Display ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- Why video marketing?
- Creating Video Campaigns
- Instream Ads
- Discovery Ads
- Bumper ads
- Ad sequence Ads
- YouTube Targeting options
- Age/gender/ Affinity Audience/keywords/topics/placements
- Remarketing lists
- Bidding Types
- Type of YouTube Ads
- Creating a YouTube Ad
- Reporting and Analysis
Shopping Ads Campaign
- What are Shopping ads?
- Shopping Campaign Setup
- Google Merchant Centre set up.
- Datafeed Setup
- Types of Datafeed
- Datafeed Properties
- Adgroups and Product groups
- Activating merchant center
- Integrating Merchant center to google Ads accounts
Remarketing Campaign
- What is Remarketing?
- How to build audience list?
- How to do segmentation of lists?
- Types of Remarketing Audience
- Dynamic Remarketing set up ( Ecommerce Sites )
- Website audience
- App Audience
- Customer List
- Various types of customer Lists
- Custom Remarketing List
- Creating Remarketing Campaign
- Measuring Results of Campaign
Mobile Marketing Campaign
- Importance of Mobile Marketing
- Types of Mobile marketing campaigns
- Creating Universal app campaign
- Bidding Strategies
- Location & Budget settings
- Ad Setup
- Conversion Tracking
- Reports
Google Ads Certification
- How to take up test
- Eligibility rules
- Duration of each test
- Different types of Google Ads examinations
- Search
- Display
- Mobile
- Video
- Fundamentals
- Sample Google Ads question and answer guide
- How to get google Partner Badge
Assignment & Assessment
- 3 Assignments
- 2 tests
- How Email Marketing Works?
- Types of mails
- What to write
- how to write
- when to send
- Tools used in Email Marketing
- how to measure
- What is opt in what is double optin
- list creation
- List Management
- Auto responders
- Email marketing report generation and its Metrics
- Introduction to Social Media Marketing
- Advanced Facebook Marketing
- WordPress blog creation
- Twitter marketing
- Linkedin Marketing
- Google plus marketing
- Social Media Analytical Tools
YouTube Marketing
- What is Video Marketing
- Statistics of Video Marketing
- Creating a YouTube Channel
- Customizing the YouTube Channel
- Create a video marketing strategy
- Viral video examples
- Types of Video Posts
- How to create YouTube Videos
- How to Rank YouTube Videos on top
- Custom settings in videos
- YouTube Engagement Metrics
- Increasing Subscribers
- End Screens & Cards
- How to use Playlists
- Understanding copyrights and spam
- YouTube Creator Studio
- In-depth Statistics Analysis
- YouTube Tools & Plugins
Instagram Marketing
- How Brands use Instagram
- Creating an Instagram Account
- Tour of Instagram App
- Content strategy for Instagram
- Story vs Instagram Post
- How to use Stories?
- How to use Hashtags?
- Tools used for finding trending hashtags
- Tools used for Influencer Marketing
- What is IG TV?
- How to use IG TV?
- Instagram Ads
- Objectives of Instagram Ads
- Reports & Analysis
Pinterest Marketing
- What is Pinterest?
- Why Pinterest is used for marketing>
- Creating a Pinterest Account
- Customizing the Profile
- Pinterest Pins Strategy
- Boards on Pinterest
- How to Create Pins
- Pinterest Plugins
- Generating Engagements
- Importance of Pinterest
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
- Pinterest Ads
Quora Marketing
- Introduction to Quora
- Benefits of Quora Marketing
- Creating Personal Quora Account
- Profile Setup
- Following Topics
- Writing Answers on Quora
- How to Engage with Users
- Quora Engagement Metrics
- Quora Analytics
- Creating Quora Business Page
- Answering questions
- Quora advertising
- Types of Quora Campaigns
- Reports & Analysis
- Types of Content marketing practices in Digital marketing
- How to implement Content marketing
- How to measure content marketing
- What is Affiliate marketing
- Components of Affiliate Marketing
- How Affiliate Marketing Works
- How to become a merchant
- How to become a Publisher
- Costing techniques
- Product Allocation
- Affiliate marketing types
- Affiliate marketing tools
- Google Adsense account set up
- Tools used for finding right influencers
- Finding viral posts on Twitter, Instagram, Facebook, LinkedIn and YouTube
- Finding right Facebook groups with more than 10 lakh members
- Landing Page Designing
- Landing Page Architecture
- Landing Page tools
- Integrating CRM with landing Page
- Workflow Automation in CRM
- Importance of POP ups
- Types of pop ups
- Importance of Push Notifications
- Fancy Widgets For Lead Generation
- Chat Box & Chat Bots Configuration
Sources
- Webinars
- Quiz
- eBooks
- Surveys
- Contests
- Infographics
- Freebies & Discounts
- Lead Ads on LinkedIn & Facebook
- Emails with CTA for Lead Generation
- Content Marketing
- PPC Ads
- Display Ads
- Gmail ADs
- Remarketing Display Ads
- Remarketing Video Ads
- Email Marketing
- CRM Integration
- Workflow Automation
- SMS Marketing
- Push notifications
- What is digital marketing?
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
- Discussion on E-Commerce
- Discussion on new trends and current scenario of the world?
- Digital marketing a boon or a Bane?
- How can digital marketing be a tool of success for companies?
- Video on importance of digital marketing
- Analysis of recent info graphics released by companies about digital marketing?
- How did digital marketing help the small companies and top inc
- Categorization of digital marketing for the business
- Diagnosis of the present website and business.
- Swot analysis of business, present website and media or promotion plan.
- Setting up vision,mission,and goals of digital marketing
- Study on various CRM tools
- Zoho vs Sugar CRM vs Lead squared Vs Sales force Vs fresh desk
- Digital Marketing integration with CRM
- Drip Campaigns
- Lead Field creation
- Lead Automation rules
- Lead Form creation
- Lead Form Integration with Landing Pages
- Using Various Connectors
- Lead Scoring
- Lead Nurturing
- Lead rotation
- Lead Distribution
- Different types of Cloud Telephony Software’s
- Exotel vs Knowlarity
- IVR Set up
- IVR integration with CRM
- Parallel vs Sequence vs Round Robin
- Chat Box or chat box integration with CRM
- Email and SMS Configuration for automation’s
- Work flow Automation rules
- Discussion on What tool to use for the right channels Website tool kit ( SEO plugins, speed optimization plugins, themes, pop ups, widget bars, chat box etc) Seo Tools
- Keyword research tools
- Back link checking tools
- On page optimization tools
- keyword position analysis tools
- Plagiarism checking tools
- Search console
- Speed checkers
- GT Metrix
- Google analytics
- SEM tools
- Twitter tools
- #hash tag research tools
- Tweet trend analysis
- Twitter Influencer Marketing
- Instagram Marketing tools
- YouTube marketing tools to find the right keywords
- YouTube marketing tools to find the right videos and channels
- Social media automation tools
- Email Marketing tools
- Affiliate Marketing tools
- Introduction to Google Analytics
- Different types of analytical Tools
- Report generation
- Conversion tracking setup
- Social media Listening tools
- How brands are benefitted using social media listening tools
- Case study : Tata Sky vs videocon DTH , BJP VS congress Airtel vs jio zomato vs swiggy
- Social media listening for sentiment analysis
- Social media Listening for market segmentation
- Social media Listening for customer relationship management
- Social media listening for demand and supply forecasting
- How to use Digital Marketing to get Good Customer Acquisition
- Customer Retention techniques in Digital Marketing
- Modules involved in rotating the customer and transforming a stranger into customer , and customer into a marketer!
- SMS Marketing
- Email Marketing
- Social Media Marketing
- Digital Marketing Automation Tools
- Importance of automation tools
- Ad Design Concepts
- Ad designing Tools
- Importance of ORM in Digital Marketing
- ORM tools and Techniques
- Building Digital Marketing Strategy from scratch
- Complete Recap of Digital Marketing
- Defining KPI’s
- Defining Audience
- Segmentation of audience
- Mapping Modules to the Conversion funnel
- Designing Lead generation strategy
- UI & UX metrics
- Landing page Designing
- Speed
- Compatibility
- URL structure
- Content
- Code Setup
- A/B testing
- Setting pixels
- Rotating the funnel
- Acquisition and retention models
- Google Analytics set up
- Facebook Ads set up
- Google Ads set up
- Automation’s Set up
- SMS API Integration model
- Campaigns set up based on business requirement
- Email API Integration
- Remarketing
- Dynamic Remarketing
- Conversion tracking
- Offline Tracking set up
- Connecting Affiliate Links
- Building Social Media Pages
- Building smart campaigns based on the KPI’s
- Art of curating content
- Content Marketing
- Inbound Marketing
- Funnel based marketing
- Sales funnel implementation
- Blogging for Business
- Ebooks, Webinar and freebies strategy
- Coupons & Links Integration
- 3rd Party Affiliate Integration
- Reporting based on funnel
- Experimental Marketing
- Custom variables
- Cohort Analysis
- Events and custom variables tracking
- Visual Merchandising
- Connecting offline audience to online channels
- Connecting online audience to Offline channels
- When should a company ignore SEO and Work on Inbound and funnel based Marketing.
- 360 degree rotation for maximum visibility and conversions
Digital Nest
Advantage
Have a Great Journey of Learning at Digital Nest
Our Courses are taught by Real time Industry Experts with latest teaching tools and techniques ,Our LMS and dedicated Support manager are Key Important aspects that make learning easy and simple.
Interactive Learning
All the Courses taught by us are Interactive , with Limited strength in a batch we make sure that you get the best experience
Dedicated Placement Officer & Job Portal
We conduct Mock Interviews and Screen CV’s to make you industry ready. We have a unique job portal disclosing all the job listings posted by the recruiter
Network with Alumni
Digital Nest has over 6000+ alumnus working with various Organizations. We have a Networking app to connect with the alumni as well
Dedicated Program Manager
We have a dedicated Program Manager who will Constantly take feedback, for the Students to have a better learning experience
World Class Learning Management System
Digital Nest has built a Software for students to learn using LMS. Students can download material and freely access all the live and Recorded sessions with no hassle
Case Studies, Material , Assignments & Assessments
All our courses are not just Theoretical, We teach using Practical methods such as Simulation Exercises, Projects, Assessments etc
Tools You Will Master
Advanced digital marketing tools used by digital marketing experts
Get 30%+ Salary Hike Post Graduate Programme In Digital Marketing will help in career transitions with better hike
Post Graduate Programme In Digital Marketing will help in career transitions with better hike
Eligibility 1
Bachelor’s degree (10+2+3/4) or equivalent qualification in any discipline from a recognized University with a minimum 55% score.
OR
Eligibility 2
Students who have appeared for their final year degree examination can also apply, however, their admission will be provisional and will be confirmed only after producing the results.
Step 1: Application submission
Check your eligibility, pay the fees for the Digital Nest Admissions Test, and fill in the application form in detail and take the Admissions Test. The test is designed to assess creativity, aptitude, communication, acumen, general knowledge to gauge the applicant’s vision & interest in Digital Marketing.
Step 2: Application review
All applications are thoroughly reviewed by the admissions committee. Shortlisted students will be called for a personal interview during which they can present their portfolios.
Step 3: Personal Interview
Each shortlisted applicant will be personally interviewed by the admissions committee. Qualified applicants will receive a letter confirming the admission to the Post Graduate Programme in Digital Marketing
Application Fee : INR 1,500 /-
Admission Fee: INR 50,000/-
Term 1 Fee : INR 1,00,000/-
Term 2 Fee : INR 83,640/-
Total Fee :
Post Graduate Programm in Digital Marketing: INR 1,98,000 + 18% GST
No cost EMI’s available from Rs. 6,500/month
Education Loan : Education Loan In Partnership with Propelled and Bajaj Finserv
We have an excellent Accommodation for the students across the globe . Contact the Couse Consultant for more details regarding the stay at hyderabad.
Get PGP in Digital Marketing Certification From JainX
Become a certified Digital Marketing Professional and learn one of employer’s most requested skills of 2021
Course Curriculum has been produced keeping in mind current industry standards and is constantly prone to alterations with the latest progressions in the subject.
Become a certified Digital Marketing Professional and learn one of employer’s most requested skills of 2021
Course Curriculum has been produced keeping in mind current industry standards and is constantly prone to alterations with the latest progressions in the subject.
OurAlumni TestimonialsRated Avg 4.5* Out Of 5 by 2000+ Learners
Rated Avg 4.5* Out Of 5 by 2000+ Learners
I was working as a software engineer I was passionate about marketing while I was searching for courses I have landed at Digital Nest , Today I am proud to say I have started my own agency. The instructors here are awesome. I would highly recommened any one who is intersted to join digital nest .
In one word i would say ” Sandeep is Magnificent” excellent training , he goes through each and every topic in detail and always availble to clarify our doubts . If you want to make career in digital marketing then go for Digital Nest ! No looking back you will rock
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Students , Working Professionals & Business Owners From Various Start Ups And MNC’s
MBA In Digital Marketing Curriculum
Post Graduate Programme In Digital Marketing syllabus is designed by Subject Matter Experts and Business Owners
PG Certification Program in Digital MarketingFee : INR 1,98,000/- + Taxes
Post Graduate Certification Program From
Options to choose either Classroom, Online Or Self paced Learning
320+ Learning Hours
Learning Using World Class Learnig Management System
14 + Case Studies
Dedicated Placement Manager for Interview Process
Access to the Instructor for doubts clarification during and after the course
100% Placement Assurance
Connect and Network with alumni ,working with different organizations
Unique Job Portal to Access Jobs and Internships posted by Hr’s From Various Companies
Fee : INR 1,98,000/- + Taxes
Post Graduate Certification Program From
Options to choose either Classroom, Online Or Self paced Learning
320+ Learning Hours
Learning Using World Class Learnig Management System
14 + Case Studies
Dedicated Placement Manager for Interview Process
Access to the Instructor for doubts clarification during and after the course
100% Placement Assurance
Connect and Network with alumni ,working with different organizations